From Obscurity To Breakthrough

June 30, 2020
11:00 AM to 12:30 PM
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Business Development Community of Practice

From Obscurity To Breakthrough
Learn to Avoid the Mistakes that Make Your
Business a Commodity and Like Everyone Else

Presenter: Josef Martens Ph.D. CSP

Tuesday, June 30, 2020
11:00 AM to 12:30 PM
Zoom Webinar

1.5 Resource Development CCEUs

$20 – ICF Maryland and Global Members
$35 – Non-members and Guests

Does any of this apply to you:

  • You’re struggling to get top-tier, ideal clients.

  • You’re tired of giving out freebies and discounts.

  • You simply hate “selling.”

  • You don’t like to work with the “Buy Now” hype, coupon codes that supposedly disappear after a few hours, and FOMO messaging.

If any of this resonates, then this program is perfect for you.

Early in his career, Josef had a conversation with a SVP of a Fortune 100 company. The conversation shattered his belief system, and it opened his eyes to something most of us are doing completely wrong. Its about the way we position our business. Our intuitive way to position our business usually puts clients off. This insight has become the foundation for Josefs business.

In this session, you will discover how to stand out and get noticed in a commoditized market, how to have WAY more success in your business, and how to accelerate business growth. Sell without selling.

About Our Speaker – Josef Martens, Ph.D., CSP

After a PhD in physics, several patents in the field of OLED displays, and the experience of a start-up with an exit value of $300 million, Josef discovered that expertise is vastly overrated. Especially in tech companies! He has studied the key factors that drive performance, and now advises tech organization on how to accelerate their growth.

As a keynote speaker and consultant, he has worked with global giants such as AstraZeneca, Daimler, DentsplySirona and Merck; Government agencies including the Departments of Agriculture, Commerce, Defense and Energy; and national associations including AMT, ASQ and PMI.

Josef has conducted programs in over 30 countries on six continents; he is a Certified Speaking Professional - the highest earned designation of the National Speaker Association.


DISCLAIMER: ICF Maryland Chapter takes pictures of events in public locations to record our activities and may share on our website. Photos are usually group shots taken during the course of the event and your image may be recorded and used on the website.

REFUND POLICY: ICF Maryland Chapter requires participants to submit a cancellation notice 48-hour prior to an event.


$20.00 ICF Maryland Member

$20.00 ICF Global Member

$35.00 Non-Member / Guest