Brand Power: Know Your Brand to Attract Ideal Clients

June 14, 2019
8:30 AM to 10:00 AM
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The UMBC Training Center

6996 Columbia Gateway Drive, Suite 100
Columbia, MD 21046

Business Development Community of Practice Presents...

Brand Power: Know Your Brand to Attract Ideal Clients
Presenter: Maggy Sterner, ACC

Friday, June 14, 2019 • 8:30 AM to 10:00 AM

The UMBC Training Center
6996 Columbia Gateway Drive
Columbia, MD 21046

1.5 CCEUs in Resource Development

A brand is a lot of things, but at its essence it’s who you are, what you’re *really* selling (benefits, not services), what people get about you, and the message you’re sending.

A solid business isn’t built on a cool logo, catchy tagline, or a fun website. Those are only expressions of your brand. When you know the essence of your brand, you’ll have the tools to market effectively to attract the right clients who want what you uniquely bring to the party.

In this interactive presentation, brand and business coach Maggy Sterner will 

  • explain what a brand is and what it isn’t;

  • deconstruct the parts of a brand message; 

  • show you how to craft a brand positioning statement, the words that anchor your business; and

  • do live coaching with volunteers to write their brand positioning statements.

You’ll walk away knowing how to brand on purpose and ground your business in the magic you bring.

Maggy Sterner is a brand and business coach for small businesses, entrepreneurs and nonprofits.

Maggy’s job is helping people connect with what they really do, what makes them unique, and how to communicate that clearly and confidently.

Her mission is helping her clients connect deeply with what they do so that their message connects powerfully with the client’s audience – to connect from the heart, not from the head.

Working with her clients, Maggy assumes the role of navigator, cheerleader, translator, accountability partner, brand courage coach and wordsmith.

Maggy promises to leave you knowing who you are, what you’re really selling and how to articulate it online and out loud so your ideal clients can find you.  The payoff:  You get to do your good work, the people who need you can get the support they need, and you make money. You are able to Live Your Superpower.®

We invite all coaches wanting to build their practice to join us for the Business Development Community of Practice meeting. Please register so we can plan for seating.

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REFUND POLICY: ICF Maryland Chapter requires participants to submit a cancellation notice 48-hour prior to an event.

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$0.00 Non-Member